Debbie Ward
 Debbie Ward has spent more than 15 years as a journalist, several as Features Editor of Travel Trade Gazette.
 She now works freelance.
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Thailand Travel Guide 2008, 2009, 2010 and 2012 editions.

Extracts below from the 50 page Thailand Travel Trade Guide 2008 written for Selling Long Haul

Bangkok

Thai Spa and Massage



Bangkok


Best time to visit: A year-round destination but the most comfortable weather is November to March.

Bangkok is one of the world's great city destinations and a stop in the capital should be included in any Thailand holiday.

First timers should take a day to see the stunning golden buildings of the Grand Palace complex and adjoining Wat Pho, which houses the famous reclining Buddha. A river cruise is a gentle introduction to the city and passes other highlights including the Royal Barges Museum.

Repeat visitors will know Thailand's capital for its great shopping and ever more stylish nightlife. Make sure you suggest a stopover for clients routing through Bangkok - they are bound to welcome the opportunity to snap up a bargain, get a cheap, jet-lagging easing Thai massage and spend a night or two exploring the latest hip bars.

Families shouldn't dismiss the capital - there are several attraction they can enjoy together such as waterparks and theme parks and many hotels have pools for the kids to cool off.

Some of the world's top hotels are in Bangkok and though the flashy high rises lining the river are ever popular, there are now plenty of boutique properties for those who want smaller scale city chic.

Bangkok is a huge traffic-heavy city so use your knowledge to ensure clients have a positive experience. Chose a hotel near the river or on a SkyTrain or underground route so they can avoid the roads by day. And don't forget to recommend some shopping hot spots and make sure they know there's more to Bangkok nightlife than Patpong.

Excursions from Bangkok include:

Ayutthaya - a day trip into the ruins of ancient Siam.
Damnoen Saduak Floating Market - a more authentic experience than those in central Bangkok.
Rose Garden - sports facilities, a lake and culture shows including Thai boxing.
Wine tasting tours - at Siam Winery's 'floating vineyards' south of Bangkok
Sightseeing by bicycle - orchards and pottery making at Nonthaburi and Ko Kred, (offered by Bike & Travel www.cyclingthailand.com and Spice Roads www.spiceroads.com)

New development

Breeze, a new alfresco Asian seafood restaurant with impressive views, has opened on the 51st and 52nd floors of Lebua at State Tower. One of Bangkok's top nightlife attractions - the open air Sky Bar - adjoins the Sirocco Mediterranean restaurant, on the 63rd floor. www.lebua.com

TOP TEN

1 Explore the golden Grand Palace complex including the temple of the revered Emerald Buddha.

2 See the huge reclining Buddha and get a Thai massage in the grounds of Wat Pho.

3 Take a sightseeing boat ride to the riverside Wat Arun, the porcelain inlaid Temple of Dawn, and the Royal Barges National Museum.

4 Visit Jim Thompson's House. The American helped build Thailand's thriving silk industry and his traditional Thai house, packed with antiquities, is now a museum.

5 Take a longtail boat into the Klongs (canals) off Chao Phraya to see how the riverside communities live.

6 See venom collected to create snake bite antidotes at Bangkok's educational Snake Farm

7 Get up early and visit a colourful floating market.

8 Shop till you drop in the city's vast Chattachuk weekend market or some of the modern malls.

9 Take the family to Siam Park (for water slides and amusements) or Dream World (for rides and famous buildings in miniature).

10 Enjoy Bangkok's amazing nightlife - from a sedate dinner cruise down the river to some of the hottest new bars and clubs.

Where to stay

Accommodation in Bangkok includes:

NEW FOR 2008

Crowne Plaza Sukhumvit Bangkok
www.ichotelsgroup.com
Intercontinental Hotels Group is due to open this 400 room hotel in early 2008. It will include a spa, banqueting and conference facilities and will be located near to the Queen Srikit Convention Centre.

Le Meridien
www.lemeridien.com
Due to open on Surawongse Road in March 2008, this Bangkok property will be the earliest in a string of new Le Meridiens for Thailand. It will include 282 rooms and suites, a spa and meeting rooms. Contemporary all-day dining will incorporate Japanese, Chinese and Korean cuisines.

NEW FOR 2007

Siam @ Siam Design Hotel & Spa
www.siamatsiam.com
This is located opposite the National Stadium in the Central Business District, and near the shopping centres. The style is contemporary and unconventional with the 203 rooms split into Leisure Class, Biz Class, Youth Class and Grand Leisure. There's an 11th floor bar with city views and a street level restaurant called Party House. Spa cuisine is available.

OTHER

Dream Hotel, Bangkok
www.dreambkk.com
This 2006 opening in Sukhumvit has added to Bangkok's nightlife scene with its funky Flava Lounge incorporating a Paul Smith inspired striped carpet and a pink model leopard. The 100 rooms include 11 suites designed in different styles.
In room features include 32 inch plasma screens, and pre loaded digital ipod players on request.

Millennium Hilton Bangkok
www.hilton.co.uk
This Hilton opened in 2006, with a 50 metre wide river frontage and a revolving 360 cocktail bar on its 32nd floor. It has 543 rooms with river views and facilities include a spa, executive lounge, two ball rooms, 10 meeting rooms and seven dining outlets.

Rainbow Arokaya
www.rainbowarokaya.com
Notable features at this 34 room spa resort on New Phetchburi Road include a diagnostic centre offering blood tests and aura scans, a hydrotherapy pool and health education workshops. Specialities include Far-infrared heat treatments and mineral rich sand baths. Off site, speed boat sightseeing and sunset meditation cruises are offered.

The Eugenia
www.theeugenia.com
Situated in a late 19th century colonial style house, the 12 suites of this Relais & Chateaux hotel near New Phetchburi Road are decorated with antique furniture and fittings. The restaurant serves 'cross-cultural gourmet' cuisine. There's also a swimming pool and sala.

Peninsula
www.peninsula.com
This top hotel on Bangkok's riverside opened a new 18 treatment room ESPA spa in a three storey building in its gardens at the end of 2006 . Special features include relaxation beds with individual ipods and VIP suites with river view floor to ceiling windows. The 37 storey hotel has and 370 guest rooms and 65 suites, all overlooking the river.

Shanghai Inn, Bangkok
www.shanghai-inn.com
A member of Special Hotels of the World, this boutique property is situated in Bangkok's Chinatown. Reflecting its location, The 55 rooms, four of them junior suites, have Chinese style decor. Facilities include a spa with Chinese medicine and a complementary tuk tuk shuttle service to various Bangkok shopping centres and tourist attractions.


Thai Spa and Massage

Thailand can truly call itself a spa destination, having its own form of massage and a wealth of centres to experience this and other treatments.

In cities and busy resorts you can find several massage centres per block, usually recognisable by the reflexology charts on display outside, or the uniformed staff offering price lists to passers-by.

Standards are high. Even the smaller outfits in Thailand are usually clean, comfortable and well equipped, with attention to detail such as fluffy towels, flowers floating in the foot baths and free lemongrass tea.

If your clients want the full spa experience with specially created rooms and a relaxing ambience then Thai hotels will not disappoint. Few five star hotels today are built without a spa and, being so much a part of Thai culture, even cheaper accommodation is likely to offer treatments.

The Thai spa experience


Top of the range spas, whether stand-alone or part of a hotel, compete to offer the most stunning settings. Lily ponds, fountains, ornate courtyards and gardens are popular. Some spas make use of traditional architecture, their treatment rooms covered with beautiful carved wooden eaves. You will also find salas - canopy covered day beds - out by the sea at some resorts.

With more than 90 per cent of Thais being Buddhist, they value calmness and meditation, which means they take the spa experience seriously.

In fact Thai massage has its routes in religion. The technique is believed to have spread from India along with Buddhism and was traditionally practised by monks in Thailand as a form of healing. Today it is still found in several temples, perhaps most famously, Wat Pho in Bangkok, home to the reclining Buddha, which has a massage school in its grounds.

Thai massage

Thai massage is a mixture of reflexology, yoga and acupressure. Practitioners stimulate pressure points, particularly on the feet, which correspond to other parts of the body, by using their fingers or sometimes sticks. They also stretch limbs, leading the experience to sometimes be described as 'passive yoga'.

Thai massage does not use oils, though sometimes warm herbal poultices are incorporated. It's great for the more prudish as you are massaged fully clothed, either wearing your own loose garments or the pyjamas provided. If the technique sounds daunting then a Thai foot massage - usually including lower legs and concluding with a short back and head massage, is a good introduction.

Of course Thai massage, while a speciality, is far from the only technique on offer in Thai spas. Hotels in particular will offer a wide range of popular treatments from Swedish massage to aromatherapy, facials to algae wraps to pedicures.

Great Value

The best news is that spa treatments in Thailand are cheap.

Get a massage in the UK and it can be hard to relax knowing you are paying, on average, a pound a minute. In Thailand, spas are such great value your clients can fit in several treatments during their holiday or indulge in an afternoon, or full day of pampering.

In hotels spas prices are likely to be half to two thirds of those in the UK while a treatment in a small massage centre off a shopping street or beach can be £5-£10 or less an hour.

There's also the opportunity to add another dimension to a Thai holiday and learn traditional massage techniques at one of the schools around the country.

Selling tips

  • A great spa can help sell a hotel - show pictures to clients and stress the value.

  • Spas are a great pre-wedding preparation or romantic indulgence - couples can even get his and hers treatments or learn to massage each other.

  • Women travelling together may be attracted to Thailand as a good value spa destination.

  • Beauty salon staff in your area may be interested in learning Thai massage while on holiday

  • Sell a spa package in advance and you can get the commission.

    Spas in Thailand

    Some good spas include:

    NEW FOR 2008

    Shangri La Phuket Resort & Spa
    Due to open at the end of 2008, this 223 room and suite development will feature the group's first residential spa, with guests choosing this option able to enjoy in-villa treatments and direct spa access. A lagoon, river and gardens will feature in the 'Spa Village'.
    www.shangri-la.com

    Evason Hideaway & Spa at Yao Noi (Koh Yao)/ Soneva Kiri, Koh Kood (in the Koh Chang archipelago)
    The latest resorts from popular spa brand Six Senses are the Evason Hideaway & Spa at Yao Noi on Koh Yao (opens late 2007) where each villa boasts an infinity pool, sun deck and butler service and the Soneva Kiri on Koh Kood which is due to open mid 2008 with 46 pool villas built to an ecologically sustainable design.
    www.six-senses.com

    OTHER

    Kamalaya, Koh Samui
    At this Wellness Sanctuary and Holistic Spa you can receive holistic treatment like homeopathy or Chinese medicine, have a check up from a conventional doctor and join fitness classes including Tai Chi, pilates and spirit dance. Meditate in the resorts' Monk's Cave (once used by Buddhist monks as a spiritual retreat) perhaps during a seven day detox or yoga retreat.
    www.kamalaya.com

    Baan Thai Wellness Retreat, Bangkok

    This member of Small Luxury Hotels of the World offers accommodation in traditional Thai teak homes. Seven of the 21 rooms have their own private spa area. Daily classes range from aerobics to yoga and there's a spa cuisine restaurant and juice bar.

    Chiva-Som International Health Resort, Hua Hin
    Each guest is assigned a Health and Wellness Advisor who plans a personal programme of classes, lectures and treatments and gives advice on diet. There are physiotherapy based treatments and non invasive cosmetic surgery, like botox and laser treatments. Organic fruit and veg is grown on site.
    www.chivasom.com

    Mandara Spa
    This independent operator's spas feature in six hotels in Thailand including Marriotts and Sheratons. There's a mixture of treatments from the East and West with particular emphasis on Balinese and Thai.
    www.mandaraspa.com

    Banyan Tree
    Banyan Tree, a group reputed for its spas, has the Banyan tree Bangkok and the Banyan Tree resort Phuket in Thailand. The latter, which is a member of leading Hotels of the World, offers three, five and seven day Destination Spa programmes.
    www.banyantree.com

    Angsana Spas
    This contemporary brand, developed by Banyan Tree, is available at Dusit Laguna Phuket; Green View, Chiang Mai and Laguna Beach Resort, Phuket with treatments available inside or in outdoors pavilions. An Angsana Phuket is scheduled to open in 2009.
    www.angsana.com

    Information on massage training is available from www.thaispaassociation.com


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